Format comes after need
Most commercial projects start by choosing the format. That inverts the order — and explains why the same intervention works in one operation and vanishes in another.
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Communicate × Install
Essays on the distance between the approved strategy and the behaviour that shows up in front of the client.
Completion is not comprehension
98% completion is a real number. It just does not answer the question the company thinks it is answering — and the distance between the two is expensive.
Read the article →The gap between strategy and behaviour
It shows up in no report, but it leaves recognisable traces. Five signals that the distance exists in your operation — and why it is usually read as a team problem.
Read the article →Communicating is not installing
Almost every company communicates well. The problem shows up the following Tuesday, when the behaviour in front of the client is not the one presented in the room.
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